Tag Archives: digital marketing

A quick recap on ATS Singapore 2014

It’s interesting that SAP Development Day coincide with some of the Advertising Industry Event this week, starting with ATS Singapore 2014 (Don’t ask me the meaning of the abbreviation) on Monday, Ad Tech 2014 on Tues/Wed and World Federation of Advertisers Meeting (A full-day sharing session with various marketers in the industries, and no, it’s not a full-day bashing sessions on agencies. More on that later :)) on Thursday.

Courtesy of SAP Programmatic Platform Vendor DataXu, I managed to attend the ATS Singapore 2014. The ATS event gathered the industry players in the programmatic advertising space, with key topics surrounding jargons such as “programmatic”, “real-time bidding (RTB)”, “Demand Side Platform (DSP)”, “Data Management Platform(DMP)”.

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No Free Lunch: Amplify your content through Paid Channel

With all the focus surrounding Pull Marketing, Inbound Marketing, Content Marketing, many times Paid Media (banners, advertising) seems so “uncool”. In the world of inbound, we love our content to be organic searchable and viral spreadable. We crossed-finger that our content will be read and retweeted, and salivated by thousand fans. However realistically, a quick look at our omniture traffic shows that 70% of SAP visitors never go beyond 2nd pages, and industry study shows that live span of twitter post is less than a coffee break (18 minute to be precise). As marketers, of course we love to create that OREO moment but, anecdote evident suggest that this type of “Oscar Award” kind of campaigns happen only once in blue moon and more often than not, we still need to spend some $ to ensure we maximise our reach to target audience.

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IMC Forum: A topic on Agency Trading Desk

Recently, I attended the IMC Forum organised by WFA, which various brands (clients) get together for a session talking about various marketing topics.

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5 Tips For Building An Always-On Paid Media Strategy

There have been a lot of discussion around “always-on ” for past few months within the B2B marketing community, and how marketers today need to shift from a “campaign” mindset to an “always-on ” mindset – with “always-on ” taking on more prominent role, I would like to share a few thoughts on building an “always-on ” Media strategy. (I shall remove the quotation mark to highlight it’s coming of age.) To start off, let me illustrate a common practices when we run a typical B2B campaign for demand generation:

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