Selling Cloud by not Selling Cloud – Huh?

Recently, I bumped into a blog post by Laurie McCabe, pointing out 5 things SAP needs to do to make simple real. To quote one of points in the article:


Stop saying SAP is ‘the’ cloud company

Unfortunately, this is a statement SAP executives made numerous times at the event, which, as I tweeted, had heads exploding at the likes of Salesforce and NetSuite! While SAP is aggressively moving to the cloud, it is getting there much later than these pure-play, born on the cloud companies. In addition, what’s the upside of even trying to stake this claim this late in the game? Though the puck is certainly moving to the cloud, survey after survey suggests that a hybrid IT environment will be the norm for most companies for a good long while. Positioning its ability to give customers choice is a much more believable and viable path for SAP.


Eyebrows rose or a glimpse of smile?! I’m not sure if we are 100% agree with what she said, though I do see her point of view.

Here are my thoughts:

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