5 Tips For Building An Always-On Paid Media Strategy

There have been a lot of discussion around “always-on ” for past few months within the B2B marketing community, and how marketers today need to shift from a “campaign” mindset to an “always-on ” mindset – with “always-on ” taking on more prominent role, I would like to share a few thoughts on building an “always-on ” Media strategy. (I shall remove the quotation mark to highlight it’s coming of age.) To start off, let me illustrate a common practices when we run a typical B2B campaign for demand generation:

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